Media training is considered by many to be the determining factor in a competitive world. Whether in politics or in the business world, transmitting an effective message, managing interactions with a journalist or communicating in times of crisis are no longer reserved for big stars or famous personalities. It’s a question of survival. Getting help from communication professionals and media trainers is essential and should be seen as another strategic tool.
This media training program by 4D Leadership House will allow you to understand the necessary preparation.
Face to face with a journalist has all the constraints: you have to be precise, clear, empathetic, in substance and in form … Since a public figure and he is indeed likely to be challenged on any occasion , we choose to place you in a situation that can occur at any time.
Master its operation
- What attitude / communication to adopt during the interview (voice, tone, gestures, behavior …)?
- Identify mistakes to avoid and pitfalls during the interview
- Master the fundamentals of public speaking
What do we expect from an interview?
- Provide raw information, position yourself as a reliable and credible source
- Knowing how to go beyond the journalist’s request and attract his attention to other aspects, from other angles
- The key elements to avoid being trapped
Do not lose control during the interview
- How not to answer certain questions
- Do not leave the main message: redirect the interview
Understand the specifics and the different interview techniques
- The radio interview: recorded, live, in his office, outside, in the studio, on the phone
- The TV interview
2. The message:
Prepare rewarding messages
- Determine a relevant message
- Popularize, move easily from the abstract to the concrete
- Use rewarding and impactful words
- Prepare the first 10 words then establish a rhythm and a style
Know when and how to deliver your message
- Center the discourse on the main message: reframe the exchange and build on the selected examples
- Don’t be interrupted
- Conclude by synthesizing the central message
3. Speaking in times of crisis:
Media management of a sensitive situation and a crisis situation
- Why and how do the media capture the crisis
- Structure your crisis speech to be convincing
- Crisis communication: the 5 Ws
Sensitive situations: do not be trapped
- Mastering the new media perimeter: knowing how to spot mini-cameras, mobile phones, prying microphones, clues revealing a possible hidden camera…
- Identify the trick questions: do not get carried away on sensitive terrain
- Answering sensitive questions that can destabilize you
Prepare for the characteristics of the interview in times of crisis: CQJVD
- Develop using the pitch technique: build short sentences that perfectly summarize the situation
- Select the examples: illustrative and significant
- Choose a speech and a vision well suited: banish words with double meaning and easy to interpret from another angle that only make the situation worse