Every organization, whatever its size, must anticipate and anticipate bad news. A crisis communication plan is an important part of any disaster plan. It can serve as a guide to help you quickly contain the crisis and prepare for its impact. Whether it’s a climate disaster, a high-profile legal matter, or a poor product evaluation, your reaction must be immediate, focused and categorical. It is essential to communicate with managers during any event that could have an impact on the company, its customers or even its community.
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